Shampoos and conditioners can only do so much for your hair. This hair beautifying serum was designed for people that wish they had perfect hair. The specially formulated vitamins are intended to enhance the appearance of your hair, to help restore damaged hair, while providing all the vital elements for healthy and more manageable hair. On wet hair, this serum aids in blow-drying and smooths the hair shaft. On dry hair, it controls flyaways and seals frizzes. 30Ct.