Target Brand My First Toddler Toothbrush - Extra Soft. Compare to Colgate My First. Professionally designed to achieve the best results in oral care and preventing cavities. Handle and brush head are specially proportioned for your child's ease and comfort. Each bristle is end-rounded and polished to better protect tooth enamel and gums. Each handle has fun graphics to help your child enjoy brushing. Extra soft bristles. Ages 0 to 2 years. Each case contains 36 pink and 36 blue toothbrushes. Case pack: 72. Each brush is 5" long, and approximately 3/4 inch wide. There are no teething bumps on this brush.